PGA

My team had the opportunity to collaborate with PGA on crafting an integrated marketing research initiative aimed at boosting engagement within the African American and Hispanic communities. Our primary challenge was to attract new members to the game of golf.

In my role as both a strategist and social media manager for this campaign, I conducted an in-depth exploration of PGA's history and sought out relevant studies pertaining to our target audience. Through this research, we uncovered a crucial insight common to both demographics, especially within the specified age groups – a strong influence from social media influencers.

Recognizing the impact of influencers, we strategically identified the most influential figures in the area who could effectively reach our target audience. Based on our findings, we introduced PGA to five key influencers and curated a comprehensive campaign for them to follow. This campaign encompassed outreach strategies and event hosting tailored to resonate with the diverse target audience.

Upon the campaign's conclusion, PGA implemented the recommendations we proposed. I possess a comprehensive plan book detailing the entirety of our campaign with PGA, and I would be delighted to provide further insights during our discussion.