University of North Texas Women's Basketball Team

In this project, our primary objective was to amplify the visibility and reputation of the UNT Women's basketball team. Rather than dwelling on the team's perceived shortcomings, I focused on dismantling the stereotypes that have long encumbered female athletes. We began at the root of this challenge, acknowledging the historical confinement women have faced in sports, and, more specifically, as athletes.

Our strategic approach was resolute – a complete rebranding that signaled a fresh start. We wanted to convey to our audience that the team was leaving behind the past, and with unyielding determination, they were setting their sights on the championship.

This campaign yielded three compelling advertisements, meticulously tailored for various media platforms. Additionally, I've outlined strategic placement options across the campus, ensuring our message reaches the widest and most receptive audience possible.